Mastercard
The BRIT Awards 2024
01.
Brief
Mastercard, a key sponsor of the 2024 BRIT Awards, required dynamic content to highlight the event’s energy and excitement.
The objective was to create engaging, platform-specific videos, including a round-up of the show for YouTube and quick-turnaround social media clips from the red carpet.
The challenge was balancing speed and quality to meet the demands of a live event environment.
01.
Brief
Mastercard, a key sponsor of the 2024 BRIT Awards, required dynamic content to highlight the event’s energy and excitement.
The objective was to create engaging, platform-specific videos, including a round-up of the show for YouTube and quick-turnaround social media clips from the red carpet.
The challenge was balancing speed and quality to meet the demands of a live event environment.
01.
Brief
Mastercard, a key sponsor of the 2024 BRIT Awards, required dynamic content to highlight the event’s energy and excitement.
The objective was to create engaging, platform-specific videos, including a round-up of the show for YouTube and quick-turnaround social media clips from the red carpet.
The challenge was balancing speed and quality to meet the demands of a live event environment.
01.
Brief
Mastercard, a key sponsor of the 2024 BRIT Awards, required dynamic content to highlight the event’s energy and excitement.
The objective was to create engaging, platform-specific videos, including a round-up of the show for YouTube and quick-turnaround social media clips from the red carpet.
The challenge was balancing speed and quality to meet the demands of a live event environment.
02.
Solution
We provided on-site editing support to deliver high-quality content at speed:
Red carpet coverage: Edited and published TikTok-ready social videos in real-time, capturing standout moments and interviews to engage fans immediately.
Show round-up production: Produced a polished YouTube video summarising key highlights, performances, and award moments, encapsulating the night’s energy and glamour.
Efficient workflows: Worked closely with the event production team to ensure seamless delivery and brand consistency across all content.
This end-to-end approach allowed Mastercard to maximize its sponsorship visibility and connect with audiences in real-time.
02.
Solution
We provided on-site editing support to deliver high-quality content at speed:
Red carpet coverage: Edited and published TikTok-ready social videos in real-time, capturing standout moments and interviews to engage fans immediately.
Show round-up production: Produced a polished YouTube video summarising key highlights, performances, and award moments, encapsulating the night’s energy and glamour.
Efficient workflows: Worked closely with the event production team to ensure seamless delivery and brand consistency across all content.
This end-to-end approach allowed Mastercard to maximize its sponsorship visibility and connect with audiences in real-time.
02.
Solution
We provided on-site editing support to deliver high-quality content at speed:
Red carpet coverage: Edited and published TikTok-ready social videos in real-time, capturing standout moments and interviews to engage fans immediately.
Show round-up production: Produced a polished YouTube video summarising key highlights, performances, and award moments, encapsulating the night’s energy and glamour.
Efficient workflows: Worked closely with the event production team to ensure seamless delivery and brand consistency across all content.
This end-to-end approach allowed Mastercard to maximize its sponsorship visibility and connect with audiences in real-time.
02.
Solution
We provided on-site editing support to deliver high-quality content at speed:
Red carpet coverage: Edited and published TikTok-ready social videos in real-time, capturing standout moments and interviews to engage fans immediately.
Show round-up production: Produced a polished YouTube video summarising key highlights, performances, and award moments, encapsulating the night’s energy and glamour.
Efficient workflows: Worked closely with the event production team to ensure seamless delivery and brand consistency across all content.
This end-to-end approach allowed Mastercard to maximize its sponsorship visibility and connect with audiences in real-time.
03.
Results
The collaboration delivered impressive outcomes:
Increased engagement: TikTok content drove immediate fan interaction, extending the event’s reach across social platforms.
Positive client feedback: Mastercard praised the balance of quality, speed, and creativity in the delivered content.
Strengthened brand presence: Reinforced Mastercard’s position as an integral partner of the BRIT Awards, aligning with its focus on music and culture.
This project highlights our expertise in delivering high-impact content under tight deadlines, ensuring brands shine in live event settings.
03.
Results
The collaboration delivered impressive outcomes:
Increased engagement: TikTok content drove immediate fan interaction, extending the event’s reach across social platforms.
Positive client feedback: Mastercard praised the balance of quality, speed, and creativity in the delivered content.
Strengthened brand presence: Reinforced Mastercard’s position as an integral partner of the BRIT Awards, aligning with its focus on music and culture.
This project highlights our expertise in delivering high-impact content under tight deadlines, ensuring brands shine in live event settings.
03.
Results
The collaboration delivered impressive outcomes:
Increased engagement: TikTok content drove immediate fan interaction, extending the event’s reach across social platforms.
Positive client feedback: Mastercard praised the balance of quality, speed, and creativity in the delivered content.
Strengthened brand presence: Reinforced Mastercard’s position as an integral partner of the BRIT Awards, aligning with its focus on music and culture.
This project highlights our expertise in delivering high-impact content under tight deadlines, ensuring brands shine in live event settings.
03.
Results
The collaboration delivered impressive outcomes:
Increased engagement: TikTok content drove immediate fan interaction, extending the event’s reach across social platforms.
Positive client feedback: Mastercard praised the balance of quality, speed, and creativity in the delivered content.
Strengthened brand presence: Reinforced Mastercard’s position as an integral partner of the BRIT Awards, aligning with its focus on music and culture.
This project highlights our expertise in delivering high-impact content under tight deadlines, ensuring brands shine in live event settings.
Huge thank you for all of your work and support on this year’s BRITs campaign. We’re all so incredibly happy with how the weekend went, and that’s because of you!
S:E Creative Studio
More work
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
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Get exclusive behind-the-scenes insights, tips, and updates on our latest projects delivered straight to your inbox.
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