Team GB
Paris Olympics 2024
01.
Brief
Team GB needed to build excitement and momentum for the Paris 2024 Olympics.
Their goal was to engage existing Olympic fans while inspiring new audiences to rally behind Team GB.
A key ambition was to become the most supported and engaged Olympic team during the Games. Alongside audience engagement, commercial success through branded content was a critical focus, ensuring measurable return on investment.
01.
Brief
Team GB needed to build excitement and momentum for the Paris 2024 Olympics.
Their goal was to engage existing Olympic fans while inspiring new audiences to rally behind Team GB.
A key ambition was to become the most supported and engaged Olympic team during the Games. Alongside audience engagement, commercial success through branded content was a critical focus, ensuring measurable return on investment.
01.
Brief
Team GB needed to build excitement and momentum for the Paris 2024 Olympics.
Their goal was to engage existing Olympic fans while inspiring new audiences to rally behind Team GB.
A key ambition was to become the most supported and engaged Olympic team during the Games. Alongside audience engagement, commercial success through branded content was a critical focus, ensuring measurable return on investment.
01.
Brief
Team GB needed to build excitement and momentum for the Paris 2024 Olympics.
Their goal was to engage existing Olympic fans while inspiring new audiences to rally behind Team GB.
A key ambition was to become the most supported and engaged Olympic team during the Games. Alongside audience engagement, commercial success through branded content was a critical focus, ensuring measurable return on investment.
02.
Solution
We developed dynamic, social-first branded content tailored for Team GB’s digital platforms. With a deep understanding of audience behavior and platform-specific trends, we:
Produced content formats optimised for social media, including short-form videos, highlight reels, and athlete spotlights.
Delivered high-quality branded assets to maximize engagement across platforms like Instagram, TikTok, and YouTube.
Worked collaboratively with Team GB’s partners and sponsors to integrate messaging seamlessly into engaging, shareable content.
Our process ensured quick turnarounds, platform-native design, and storytelling that resonated with both loyal fans and new audiences.
02.
Solution
We developed dynamic, social-first branded content tailored for Team GB’s digital platforms. With a deep understanding of audience behavior and platform-specific trends, we:
Produced content formats optimised for social media, including short-form videos, highlight reels, and athlete spotlights.
Delivered high-quality branded assets to maximize engagement across platforms like Instagram, TikTok, and YouTube.
Worked collaboratively with Team GB’s partners and sponsors to integrate messaging seamlessly into engaging, shareable content.
Our process ensured quick turnarounds, platform-native design, and storytelling that resonated with both loyal fans and new audiences.
02.
Solution
We developed dynamic, social-first branded content tailored for Team GB’s digital platforms. With a deep understanding of audience behavior and platform-specific trends, we:
Produced content formats optimised for social media, including short-form videos, highlight reels, and athlete spotlights.
Delivered high-quality branded assets to maximize engagement across platforms like Instagram, TikTok, and YouTube.
Worked collaboratively with Team GB’s partners and sponsors to integrate messaging seamlessly into engaging, shareable content.
Our process ensured quick turnarounds, platform-native design, and storytelling that resonated with both loyal fans and new audiences.
02.
Solution
We developed dynamic, social-first branded content tailored for Team GB’s digital platforms. With a deep understanding of audience behavior and platform-specific trends, we:
Produced content formats optimised for social media, including short-form videos, highlight reels, and athlete spotlights.
Delivered high-quality branded assets to maximize engagement across platforms like Instagram, TikTok, and YouTube.
Worked collaboratively with Team GB’s partners and sponsors to integrate messaging seamlessly into engaging, shareable content.
Our process ensured quick turnarounds, platform-native design, and storytelling that resonated with both loyal fans and new audiences.
03.
Results
Our content strategy and execution delivered measurable success:
185% increase in video views across all content compared to Team GB’s previous summer Games (Tokyo 2020).
107% increase in commercial profits generated from branded content output.
03.
Results
Our content strategy and execution delivered measurable success:
185% increase in video views across all content compared to Team GB’s previous summer Games (Tokyo 2020).
107% increase in commercial profits generated from branded content output.
03.
Results
Our content strategy and execution delivered measurable success:
185% increase in video views across all content compared to Team GB’s previous summer Games (Tokyo 2020).
107% increase in commercial profits generated from branded content output.
03.
Results
Our content strategy and execution delivered measurable success:
185% increase in video views across all content compared to Team GB’s previous summer Games (Tokyo 2020).
107% increase in commercial profits generated from branded content output.
“I would highly recommend Pixelworx for future events. They are a joy to work with, are hardworking, and always deliver. Our operation would not have worked without them.”
Team GB
More work
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Stay in the Loop
Get exclusive behind-the-scenes insights, tips, and updates on our latest projects delivered straight to your inbox.
Stay in the Loop
Get exclusive behind-the-scenes insights, tips, and updates on our latest projects delivered straight to your inbox.
Stay in the Loop
Get exclusive behind-the-scenes insights, tips, and updates on our latest projects delivered straight to your inbox.
Stay in the Loop
Get exclusive behind-the-scenes insights, tips, and updates on our latest projects delivered straight to your inbox.