Amazon Prime
Platform Optimised Social First Assets
01.
Brief
Amazon needed social-first, behind-the-scenes (BTS) content from a high-profile production day featuring football icons Phil Foden and Virgil Van Dijk.
The goal was to capture the energy, personality, and excitement of the shoot while teasing the broader campaign and engaging fans across social platforms.
01.
Brief
Amazon needed social-first, behind-the-scenes (BTS) content from a high-profile production day featuring football icons Phil Foden and Virgil Van Dijk.
The goal was to capture the energy, personality, and excitement of the shoot while teasing the broader campaign and engaging fans across social platforms.
01.
Brief
Amazon needed social-first, behind-the-scenes (BTS) content from a high-profile production day featuring football icons Phil Foden and Virgil Van Dijk.
The goal was to capture the energy, personality, and excitement of the shoot while teasing the broader campaign and engaging fans across social platforms.
01.
Brief
Amazon needed social-first, behind-the-scenes (BTS) content from a high-profile production day featuring football icons Phil Foden and Virgil Van Dijk.
The goal was to capture the energy, personality, and excitement of the shoot while teasing the broader campaign and engaging fans across social platforms.
02.
Solution
We delivered a creative and dynamic approach to amplify Amazon’s vision:
Social-first storytelling: Produced vibrant, platform-optimised BTS content that captured fun, authentic moments on set, showcasing the charisma of Foden and Van Dijk.
Campaign alignment: Highlighted the upcoming campaign’s scope and tone while building anticipation through teaser content.
Efficient production: Collaborated closely with on-site teams to capture the spontaneity of the day while ensuring alignment with Amazon’s brand voice and goals.
This approach ensured that the BTS content extended the reach of the primary campaign, connecting Amazon’s audience with the stars and the story behind the production.
02.
Solution
We delivered a creative and dynamic approach to amplify Amazon’s vision:
Social-first storytelling: Produced vibrant, platform-optimised BTS content that captured fun, authentic moments on set, showcasing the charisma of Foden and Van Dijk.
Campaign alignment: Highlighted the upcoming campaign’s scope and tone while building anticipation through teaser content.
Efficient production: Collaborated closely with on-site teams to capture the spontaneity of the day while ensuring alignment with Amazon’s brand voice and goals.
This approach ensured that the BTS content extended the reach of the primary campaign, connecting Amazon’s audience with the stars and the story behind the production.
02.
Solution
We delivered a creative and dynamic approach to amplify Amazon’s vision:
Social-first storytelling: Produced vibrant, platform-optimised BTS content that captured fun, authentic moments on set, showcasing the charisma of Foden and Van Dijk.
Campaign alignment: Highlighted the upcoming campaign’s scope and tone while building anticipation through teaser content.
Efficient production: Collaborated closely with on-site teams to capture the spontaneity of the day while ensuring alignment with Amazon’s brand voice and goals.
This approach ensured that the BTS content extended the reach of the primary campaign, connecting Amazon’s audience with the stars and the story behind the production.
02.
Solution
We delivered a creative and dynamic approach to amplify Amazon’s vision:
Social-first storytelling: Produced vibrant, platform-optimised BTS content that captured fun, authentic moments on set, showcasing the charisma of Foden and Van Dijk.
Campaign alignment: Highlighted the upcoming campaign’s scope and tone while building anticipation through teaser content.
Efficient production: Collaborated closely with on-site teams to capture the spontaneity of the day while ensuring alignment with Amazon’s brand voice and goals.
This approach ensured that the BTS content extended the reach of the primary campaign, connecting Amazon’s audience with the stars and the story behind the production.
03.
Results
Our work delivered impactful outcomes:
High engagement rates: BTS clips generated significant interaction on Amazon’s social media platforms, with fans enthusiastically responding to the candid and playful content.
Audience connection: The campaign was successfully humanised by providing a glimpse of the personalities behind the production, strengthening the brand’s relationship with its audience.
Campaign amplification: The social content helped drive anticipation for the main video release, boosting visibility and reinforcing Amazon’s reputation for creative, audience-focused marketing.
This collaboration showcased Pixelworx's ability to turn BTS moments into captivating, shareable content that enhances a brand’s storytelling.
03.
Results
Our work delivered impactful outcomes:
High engagement rates: BTS clips generated significant interaction on Amazon’s social media platforms, with fans enthusiastically responding to the candid and playful content.
Audience connection: The campaign was successfully humanised by providing a glimpse of the personalities behind the production, strengthening the brand’s relationship with its audience.
Campaign amplification: The social content helped drive anticipation for the main video release, boosting visibility and reinforcing Amazon’s reputation for creative, audience-focused marketing.
This collaboration showcased Pixelworx's ability to turn BTS moments into captivating, shareable content that enhances a brand’s storytelling.
03.
Results
Our work delivered impactful outcomes:
High engagement rates: BTS clips generated significant interaction on Amazon’s social media platforms, with fans enthusiastically responding to the candid and playful content.
Audience connection: The campaign was successfully humanised by providing a glimpse of the personalities behind the production, strengthening the brand’s relationship with its audience.
Campaign amplification: The social content helped drive anticipation for the main video release, boosting visibility and reinforcing Amazon’s reputation for creative, audience-focused marketing.
This collaboration showcased Pixelworx's ability to turn BTS moments into captivating, shareable content that enhances a brand’s storytelling.
03.
Results
Our work delivered impactful outcomes:
High engagement rates: BTS clips generated significant interaction on Amazon’s social media platforms, with fans enthusiastically responding to the candid and playful content.
Audience connection: The campaign was successfully humanised by providing a glimpse of the personalities behind the production, strengthening the brand’s relationship with its audience.
Campaign amplification: The social content helped drive anticipation for the main video release, boosting visibility and reinforcing Amazon’s reputation for creative, audience-focused marketing.
This collaboration showcased Pixelworx's ability to turn BTS moments into captivating, shareable content that enhances a brand’s storytelling.
Experts in knowing social-first content! A dream to collaborate with, as the Pixelworx team knew how to best optimise our production day across multiple platforms.
Two Circles
More work
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
Let’s bring your ideas to life!
Or call us on
+44 (0) 7446 905790
180 Strand, Temple,
London WC2R 1EA
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Get exclusive behind-the-scenes insights, tips, and updates on our latest projects delivered straight to your inbox.
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Get exclusive behind-the-scenes insights, tips, and updates on our latest projects delivered straight to your inbox.